Sunsilk is a global brand with presence across 80 countries. Sunsilk’s hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20-something girl the confidence to express herself.
To promote hair care product of Sunsilk; SoftwindTech develops its annual hairstyle competition on Facebook via facebook application. and on the morning of 14 April – Pohela Boishakh – the winners were treated to a Boishakhi makeover at Persona.
SoftwindTech architechs this Facebook-based competition whereby fans of its Facebook page post their best Boishakhi hairstyle photos on the page. The winners are decided by the number of likes each photo garners.