bKash Limited, a subsidiary of BRAC Bank, started as a joint venture between BRAC Bank Limited, Bangladesh and Money in Motion LLC, USA.

bKash has launched ‘Spark’ – the first ever Super-Hero online graphic novel (comic) in Bangladesh. This is a story about an ordinary young man on his journey of a life changing experience. The novel unravels how his mundane life becomes special and unique from everyone else’s. The plot is full of action, suspense, thrill and adrenalin that keep the reader glued to the novel. The novel has its own original script along with the premium artwork that makes it stand out.

This initiative aims to inform the mass youth about bKash and engage them in an innovative manner. While the story itself is about an extraordinary journey, it is based in the local context and therefore readers can easily relate to it.

Super-Hero action novels are the most trendy entertainment element right now. It is also in line with the innovative, efficiency and futuristic elements of bKash. Spark therefore puts a refreshing and innovative spin on the traditional methods of communicating how bKash services are relevant and necessary in modern life.

Account credit to Asiatic for design and creative. SoftwindTech worked with Asiatic for the digital implementation and promotion of Spark to young target audience.