Nando’s: Your Nando’s moment

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Nando’s is a South African casual dining restaurant from the Mozambican-Portuguese community with a Portuguese/Mozambiquan theme.Nando’s specializes in chicken dishes with either lemon or herb, medium, hot, extra hot Peri Peri marinades.The unique taste of Flame Grilled Peri Peri chicken made a strong image in peoples mind and thus their business spreading like wildfire around the world.

Nando’s came to us to strategize and strengthen companies digital ecosystem through which Nando’s can reach out to targeted segment of online community.

Nando’s has recently made a campaign on Facebook which was posted for mothers and the main agenda of the campaign was they gave free dine for mom only when they are accompanied by their children. We did run the whole campaign increase in applause rate, increase in virality and reached very specific targeted audience.

We have recently made a Facebook application for Nando’s which is called the New Crockery where participants has to take his/her favorite meal at Nando’s and upload the picture through the application to Nando’s fan page. The picture that will receive the highest likes from other fans will win a couple’s trip to Universal Studios, 2 nights, Air ticket.

Development
Design
Marketing

16
Nov
2013